DiscoverOrg Sales

DECEMBER 20, 2017

There’s a lot of buzz around Sales and Marketing AI, but what is real and what is hype? What can we actually expect from AI in the sales and marketing technology in 2018? AI for Sales and Marketing Tech: High Expectations Meet Reality. ” “Sales and marketing will be able to align around the right buyer personas.”

B2B 150

B2B Marketing Data System 150

Sales and Marketing Management

JULY 21, 2017

Issue Date: 2016-07-22. Author: Hila Nir. Teaser: Believe it or not, your current customer data is actually the secret source of future growth. Organizations constantly claim to be “customer-first”; now you have a chance to put that aspiration toward your organization’s growth.

Data 250

Data ROI B2B How To 250

No More Cold Calling

OCTOBER 13, 2016

Eliot Burdett, CEO of Peak Sales Recruiting, explains why in this month’s guest post. Have B2B sales reps gone the way of CD players, the Rolodex, and analog radio—replaced by technology that gets the job done faster and better? Here are five reasons you will not be replacing your sales reps with robots anytime soon: 1.

B2B 120

B2B Hiring Social Media Pharmaceuticals 120

Sales and Marketing Management

DECEMBER 28, 2016

Issue Date: 2016-12-28. Author: Anna Johansson. Teaser: More than half of the nation will make goals to improve their health and wellbeing in the new year. It’s the perfect time for you to make some resolutions for your business. More than half of the nation will make goals to improve their health and wellbeing in the new year.

B2B 166

B2B Sales 166

Increase Sales

DECEMBER 28, 2015

With the New Year of 2016 just 5 days away, now is the time to begin to increase sales. Actually much of this probably should have been started 30 to 90 days ago, but there is still time to make 2016 far better than 2015. Here are some steps to ensure your path to a better 2016 sales year. Step 5 – Hone Your Tools.

Top of Funnel 70

Top of Funnel Ideal Customer Profile Funnel Lead Rank 70

Sales and Marketing Management

APRIL 13, 2017

Author: Ian Levine, Chief Sales Officer, RO Innovation The modern B2B sales and marketing journey has evolved. In fact, 2016 data from CEB shows that the average buying group has increased from 5.4 It can be even larger for enterprise sales deals. individuals to 6.8. It means 6.8 How peer-to-peer selling works.

Top of Funnel 189

Top of Funnel B2B Strategy Referrals 189

Zoominfo

JUNE 10, 2022

Responsible business leaders should have a comprehensive understanding of GDPR, including what it is, how it relates to them, the most commonly asked questions about GDPR and data usage, and how to remain GDPR compliant with B2B marketing and sales. What Does it Mean for a B2B Organization to be GDPR Compliant? What is GDPR?

B2B 130

B2B Data Ideal Customer Profile Intent 130

Salesmate

SEPTEMBER 15, 2021

However, there’s a myth that says B2B social media marketing isn’t effective. The sole reason is this myth that mentions the ineffectiveness of B2B social media marketing. Is B2B social media marketing ineffective? B2B social media marketing can be extremely effective when done correctly. Seth Price .

Social Media 98

Social Media Media B2B B2C 98

Sales and Marketing Management

JULY 13, 2016

Issue Date: 2016-07-01. Teaser: Are account-based marketing (ABM) and predictive analytics nails in the B2B salesperson's coffin? Are account-based marketing (ABM) and predictive analytics nails in the B2B salesperson's coffin? Author: Scott Benedetti. read more

Account Based Marketing 120

Account Based Marketing Analytics B2B Account 120

Zoominfo

AUGUST 14, 2018

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 billion spent on social marketing efforts in the United States alone in 2016 ( source ). However, 14% of B2B companies still refuse to participate in social media initiatives. However, it’s not impossible.

Social Media 133

Social Media ROI Media B2B 133

BrainShark

MAY 10, 2016

Heading to Nashville for SiriusDecisions 2016 Summit? More than 2,500 attendees representing some of the most innovative B2B brands, are expected, and Brainshark is thrilled to be a premier sponsor. You’re among good company! .

Sales Enablement 62

Sales Enablement B2B Company Sales 62

Partners in Excellence

JULY 8, 2020

A reader asked me, “Dave, when are you publishing a book on complex B2B selling? But, the idea challenged me, if I were to write a book on complex B2B selling, what would I write, how might I create something that would have a real impact on how we engage customers and move them through their buying process. I’ll stop here.

B2B 91

B2B ACT Construction Sales Methodology 91

Drift

MAY 1, 2018

Let’s take a trip back in time to 2016 — the year Drift launched its very first chatbot. Just two years ago, the idea of a bot making life easier for sales reps and marketers was far-fetched at best. At the time, B2B sales and marketing was powered by automation and lead forms.

B2B 98

B2B Leads Marketing Qualified Lead Company 98

SalesLoft

FEBRUARY 4, 2016

It’s almost time for Rainmaker 2016 , the the one and only conference dedicated 100% to all things sales development. Our Rainmaker 2016 speakers want to answer the question: what’s next in sales development? People should stop thinking of them as only being sales people.”-

Decision Maker 52

Decision Maker Consumer Conference B2B 52

Sales and Marketing Management

OCTOBER 24, 2016

Issue Date: 2016-10-24. Author: Rick Reynolds, CEO of AskForensics. Teaser: If you want to win more deals and retain existing accounts, be on the lookout for the early warning signs of customer dissatisfaction and create a plan of action to address issues before they cause irreversible damage to a customer relationship. read more

Account 120

Account B2B Customer 120

Alice Heiman

JULY 18, 2023

If CEO, Julian Lumpkin, learned one thing from his sales career it was to follow what the most successful sellers were doing and do that. Knowing that all salespeople need case studies throughout the sales cycle, SuccessKit was born. He started his career in tech sales, moved to management, and then founded SuccessKit in 2016.

Case Study 116

Case Study Study Closing Hiring 116

Bernadette McClelland

FEBRUARY 18, 2018

If you want to get lucky in your sales career, then I seriously want you to meet someone. Many in the sales world know of Jill through her writings, the series of books she has written and her desire to help those around her. Speakers who were in the sales space doing what I wanted to do. Jill Konrath. appeared on my screen.

Meeting 294

Meeting B2B Sales Leadership Sports 294

Sales and Marketing Management

APRIL 24, 2017

Author: Andrea Hill, manager of innovation strategy, ReadyTalk It’s happened to all of us in sales and marketing. You’re working through the sales process with a prospect, and all of a sudden a competitor you’ve never heard of surfaces and you’ve lost the deal. Confused, you check out their site. Customers Don’t Care.

Hiring 189

Hiring B2B Demand Generation Agencies Demand Generation 189

LeadFuze

JULY 16, 2019

In the last few years, considerable attention has been paid to improving customer experience (CX) in the B2C world, however, research by Accenture Strategy makes it clear that CX is equally, if not more, important for B2B buyers as well. . Talking about expectations, B2B buyers seem to be much more demanding than B2C customers.

Influencer 63

Influencer B2B Customer B2C 63

Score More Sales

MARCH 31, 2016

This week I attended the Digital Growth Conference (#DigitalGrowthCon) in San Francisco put on by Sales for Life. I tend to be critical of conferences because they take dozens, hundreds, or even thousands of people away from work and it is important that they add value for those who attend.

Conference 131

Conference Social Selling B2B Sales 131

Score More Sales

DECEMBER 20, 2016

My good friend, Jim Keenan, author of Not Taught, speaker, and colleague started this meme for people to share who impacted them the most in their business growth in 2016. I have heard a lot of negativity about 2016, and yet, in professional B2B selling there is always lemonade to be had from your lemons.

B2B 120

B2B Sales Leadership Sales 120

Hubspot Sales

JANUARY 21, 2021

Sales isn't always intuitive, so from time to time, you're bound to need a little guidance to set you straight — expert advice, everyday hacks, and different strategies to help you step up your game a bit. Morgan J Ingram is one of the foremost thought leaders in sales development. But where does that come from? Janice Mars.

Influencer 134

Influencer Twitter LinkedIn Decision Maker 134

The Pipeline

FEBRUARY 19, 2016

I’m going to be speaking with some of the brightest minds in the sales and marketing world at the Sales Acceleration Summit. We are sharing secrets in a rapid-fire series of online presentations on Wednesday, March 9th, 2016. The first Summit in 2013 attracted more than 15,000 sales leaders from all over the world.

Top of Funnel 120

Top of Funnel Groups Funnel Analytics 120

Zoominfo

MAY 5, 2019

Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. In this scenario, you would dedicate more resources toward content creation or B2B email list development.

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

Sales and Marketing Management

MARCH 27, 2016

Issue Date: 2016-03-01. Teaser: This issue’s cover story on the skills that women bring to B2B sales and the challenges they continue to face has rattled around in my head for more than a year. Author: Paul Nolan. I’m glad that it finally came together.

Face-to-face 120

Face-to-face B2B Sales 120

Pointclear

DECEMBER 8, 2016

One of the best responses to this question that I have seen is from a somewhat dated (2015) article in Eyes On Sales in which the author asks: “How many callbacks do you get if you DON'T leave a voicemail?”. The following is from my favorite author (“New Sales. and “Sales Management. from “The Sales Development Playbook” ).

Account Based Marketing 100

Account Based Marketing B2B Call-back Marketing 100

Lead411

OCTOBER 31, 2018

Time is always a key factor in sales. ” This uncertainty is nothing new to any seasoned sales person. So what outreach methods are the best communication channels to get in touch with your prospect or customer, and get that response in order to alleviate some of the uncertainty of the common sales process?

Channels 63

Channels B2B Face-to-face Call-back 63

Sales and Marketing Management

APRIL 6, 2016

Issue Date: 2016-03-01. Teaser: Women possess many innate skills that are a good fit for today's B2B sales environment, and studies show as a group they outperform their male counterparts in a number of important metrics. But many companies are lagging in putting women in sales leadership roles. Author: Paul Nolan.

Sales Leadership 120

Sales Leadership B2B Study Groups 120

Zoominfo

APRIL 8, 2018

In the B2B space, consistent blogging can have a huge impact on the success of your business—i.e. General B2B Blogging Statistics: 1. 33% of B2B companies use blogs ( source ). General B2B Blogging Statistics: 1. 33% of B2B companies use blogs ( source ). If content is king, consider your blog its throne.

Lead Rank 201

Lead Rank Lead Scoring Lead Generation B2B 201

DiscoverOrg Sales

NOVEMBER 17, 2016

Holger Schulze is an experienced B2B tech marketer and advisor for SaaS, marketing / sales automation and cybersecurity vendors. Recently, DiscoverOrg sat down with Schulze to uncover the momentum sales technology has gained over the past 12 months. We want to see how sales technology is evolving and what the trends are.

Scale 120

Scale B2B Trends Lead Rank 120

Hubspot Sales

MAY 3, 2021

LinkedIn's some 722 million members make for a massive pool of data that could provide sales organizations with invaluable guidance about potential opportunities and ideal prospects. What is LinkedIn Sales Insights? LinkedIn Sales Insights is tailored toward Sales Operations and Sales Managers to plan sales and go-to-market strategies.

LinkedIn 135

LinkedIn Buyer Persona Microsoft Analytics 135

Increase Sales

OCTOBER 5, 2016

Sales strategies abound in today’s B2B and B2C markets. In many instances, the larger firms are ahead of the flow when it comes to including a new sales strategy into their sales playbook. Smaller firms especially those with under 50 employees lack the exposure to many of these up and coming ways to increase sales.

Strategy 152

Strategy B2C Twitter LinkedIn 152

Sales and Marketing Management

SEPTEMBER 11, 2016

Issue Date: 2016-09-12. The better job B2B salespeople do in uncovering buyer needs and associated value, the more likely they’ll win the business. The better job B2B salespeople do in uncovering buyer needs and associated value, the more likely they’ll win the business. read more

Closing 120

Closing B2B Buyer 120

Tenfold

AUGUST 30, 2017

Information in today’s digital milieu has always been a double edged sword for sales and marketing. Information comes from your sales team, your website and your press releases. What we often have to deal with is a highly-evolved B2B buyer, someone who’ve searched across several online platforms. B2B Buyer Behavior.

Outsourcing Services 79

Outsourcing Services Buyer B2B Lead Rank 79

DiscoverOrg Sales

JANUARY 1, 2018

In Q3 2016, 42% of respondents identified this difficulty, while in Q3 2017, 45% said it was a pain point. Three areas continued to see a high average of new spend in both 2016 and 2017: Digital advertising solutions. What are the capabilities for marketing and sales intelligence? Customer experience solutions.

Trends 184

Trends Advertising Advertising Survey 184

SalesLoft

FEBRUARY 18, 2016

What is the backbone of each and every B2B sales organization? Many would say it’s the sales reps: the ones grinding every day to transfer their belief behind the product to prospects, clients and customers. That’s why we want to meet you, our brand advocates , at Rainmaker 2016. Others would say it’s product itself.

Meeting 52

Meeting Customer Face-to-face Exact 52

DiscoverOrg Sales

DECEMBER 4, 2017

Attempts to get sales enablement right are on the rise , as organizations grapple with the idea that shorter product life cycles, a more informed customer base, and global competition make the way they sell just as important as what they are selling. Streamlining the sales process. Create relevant sales content. Two things.

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295