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The Evolving Risks and Roles of CISOs in 2016

DiscoverOrg Sales

In CISOs Identify the Biggest Security Challenges as They Enter 2016 , Security Current sheds light on the top-of-mind issues affecting CISOs today. Many issues that Chief Information Security Officers faced in 2015 will carry into 2016. Cloud security software. Incident response tools. Cloud service solutions and protections.

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Only 2% of B2B Marketers are Using Marketing Automation to its Full Capacity

Pipeliner

For both B2B and B2C marketers, marketing automation is an essential commodity. CommuniGator has teamed with Smart Insights to conduct a survey on the insights of how B2B marketers make use of this technology and to discover why some businesses are not using marketing automation to its full capacity. To view the full study click here.

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Peer-to-Peer Selling Is A Modern B2B Strategy for Winning Sales

Sales and Marketing Management

Author: Ian Levine, Chief Sales Officer, RO Innovation The modern B2B sales and marketing journey has evolved. In fact, 2016 data from CEB shows that the average buying group has increased from 5.4 Software, sales and marketing leaders need to start thinking differently for greater sales enablement and revenue generation.

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6 Questions to Ask When Creating Your Email Marketing Budget

Zoominfo

Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. More than 86% of businesses surveyed in 2016 indicate that they plan to increase their upcoming email marketing budgets ( source )—and you should too. In 2017, email marketing turned half a century old.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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7 Lessons for Tech Leaders from ZoomInfo’s CEO

Zoominfo

Check out these seven key points from Schuck: M&A Can Grow Your Company In Serendipitous Ways Despite Schuck’s success in starting and growing his own software-as-a-service company (originally called DiscoverOrg) there was one problem he struggled with: He couldn’t build a strong engineering team. “I

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6 Predictions for Sales Software in 2017

SalesLoft

Sales software changes as rapidly as the sales landscape , which is to say at light-speed. While no one knows exactly what 2017 will bring, we predict that the future of sales software will introduce more customization and the power of big data analysis to all industries. 2016 saw continued growth for time spent on social media.