5 Best Practices in Lead Scoring from the Lens of a Revenue Marketer
Sales and Marketing Management
MAY 26, 2016
Issue Date: 2016-05-26. Author: Scott Benedetti, VP of Sales, The Pedowitz Group. Teaser: Lead scoring is a methodology to rank prospects against a scale that represents the perceived value each lead represents to an organization. Here are five best practices. Here are five best practices.
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