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July 2019 B2B Blog Post Round-Up

Zoominfo

8 Ways to Collect Better Customer Testimonials in 2019. Customer reviews and testimonials have been a staple in nearly every marketing strategy for decades. Consider these statistics: 89 percent of marketers say that customer testimonials and case studies are the most effective content forms for influencing purchases ( source ).

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The 19 Best Group Scheduling Tools in 2019

Hubspot Sales

If you're in sales or marketing, I'm willing to bet you answered 'no' to that question. The best way to minimize extraneous time spent on simple tasks is to outsource that work to a third party -- in this case, a group scheduler. But first -- what should you look for in a good group scheduling tool? Sales automation tools (ex.

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The most in-demand group travel destinations

Sales and Marketing Management

Spain, Thailand and China are the most in-demand event destinations for meetings, incentives, conferences and exhibitions (MICE) planners in 2019, with a lot of interest in Peru and European destinations, according to global destination and event management company Pacific World. 2019’s top 10 in-demand event destinations.

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May 2019 B2B Blog Post Round-Up

Zoominfo

These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. Today’s installment features content about getting ahead in your career, personalized marketing, lead generation roadblocks, brand trust, and more! 15 Times Marketers Won with Personalization. Let’s get into it!

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. You’ll learn: How to get started with your video marketing strategy. April 25th, 2019 12:30PM PST, 3:30PM EST, 8:30PM GMT That’s staggering, but what does that mean for us as organizations?

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#ChatZoomInfo: 2019 ZoomInfo Twitter Chat Schedule

Zoominfo

In 2019, ZoomInfo is taking to Twitter to host a series of 12 Q&A-type discussions. Discussions will dive into topics related to sales, marketing, recruiting, business growth, and of course, data. The 2019 #ChatZoomInfo Line-Up. B2B Sales and Marketing Alignment. Social Selling. Data Hygiene. Sales Enablement.

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5 incentive travel trends for 2019

Sales and Marketing Management

The British-based C&IT Magazine recently summarized five incentive travel trends that will impact programs in 2019. Lidia Sakarapani, head of sales and marketing at Principal. In 2019, we need to start listening to what’s actually impacting our world and incorporate these into our incentive programs,” Grant says.

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