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2020's Ten Must Read Sales and Sales Leadership Articles

Understanding the Sales Force

The year was 2020 and it was an unpredictable year. Most companies pushed hard for the last six months attempting to generate enough revenue to offset their lackluster second quarter sales. As has been the custom each December, today we name the top ten articles of 2020 and I hope you'll read every one of them.

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The Keys to Fourth Quarter Sales Success in 2020

Understanding the Sales Force

You're probably going to hate this article! As always, if you can hang in through some of the preliminary analysis, I'll make the pivot to sales and business. As always, if you can hang in through some of the preliminary analysis, I'll make the pivot to sales and business. The update for October 19, 2020, is shown below:

Pivotal 406
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Our Award-Winning Article

Mr. Inside Sales

In case you missed this, I received the following email last week: Dear Mike: The people have spoken and your article, “3 Keys to Dealing with Difficult Prospects,” has won 2nd place in our 2020 Sales Pro Central MVP Awards Social Selling category!” Take your sales hat off and play their game.

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Tactics To Help You Meet Your 2020 Sales Goals

Sales and Marketing Management

Or worse, could you lose your sales job altogether? You could be vulnerable if you’re not sharpening your sales skills and honing the tactics that will help you succeed in 2020. Forrester analyst Andy Hoar didn’t mince words when he spoke at the 2015 Forrester Sales Enablement Forum. Complete Your Tasks.

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The Nutcracker in 2020 and 3 Critical Year-End Lessons for Salespeople and Their Managers

Understanding the Sales Force

At the same time each year I repost a seasonal favorite, an article I first wrote in 2010 with 3 great sales lessons from the Nutcracker. Please read my original post because it's one of my best analogy articles ever! But this is 2020 and everything is different.

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Survey Results: How Market Leading Companies Plan to Make the 2020 Number

SBI Growth

We recently wrote about the emergence of the Chief Customer Officer and took that opportunity to survey CCO’s about how they will make their 2020 number. We found that companies had initially been planning on nearly 31% of their 2020.

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Why You Should STOP Cold Calling Immediately (2020 Update)

No More Cold Calling

Cold calling is a duplicitous, disingenuous sales tactic. If you make 100 calls, you’ll talk to about 20 people, schedule 10 sales appointments, and if you’re lucky, close one new deal. Why would you bother with a sales system that gets such dismal results? Message to cold callers: Pestering strangers is NOT the way to prospect.