Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

Lead Rank 211

Lead Rank Company Apparel Lead Scoring 211

Hubspot Sales

APRIL 10, 2020

It means recognizing that the way your customer buys from you no longer fits into a convenient one-size-fits-all buyer journey. In today’s market, reviews and word of mouth referrals are the fuel for growth, with 84% of buyers now kick off their buying process with a referral. This is what modern buyers expect.

Buyer 126

Buyer Top of Funnel Ideal Customer Profile Inbound 126

SBI

MAY 28, 2020

Seismic Spring 2020 Release Enhances Sales & Marketing Teams’ Ability to Work Remotely. San Diego, CA (May 28, 2020): Seismic, the industry-leading and award-winning sales enablement platform provider, today announced enhancements to its Seismic Storytelling Platform.

Marketing 96

Marketing Scale Enterprise Enterprise 96

Zoominfo

FEBRUARY 5, 2020

It’s tough to name a marketing tool more powerful than the mobile phone. This development has had a significant impact on the B2B buyer’s journey. This means that mobile marketing has become more important than ever. We’ve rounded up some of the top mobile marketing statistics you should know going into 2020.

B2B 100

B2B Marketing Social Media Penetration 100

Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. Comparing the period from April 2019 through April 2020, there were increases for angel and seed funding (up 27% year over year), series A funding (up 15%), and series B funding (up 8%).

Nonprofit 246

Nonprofit Hiring Marketing Face-to-face 246

Zoominfo

NOVEMBER 3, 2020

In 2020, with businesses in turmoil, many have shifted to focus on growing accounts by upselling more services and cross-selling new product lines. Done right, they are stealthy value-providers that buyers gravitate toward through pre-established brand trust. 2020: The year of product expansion?

Loyalty 130

Loyalty Airlines Hotels Hubspot 130

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. Buyer Intent Data Sources. First party intent data is collected from internal marketing teams via your company website, automation platform, or other in-house applications.

Intent Data 182

Intent Data Buyer Intent Intent Data 182

Zoominfo

JUNE 26, 2020

Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. With a quality data-driven strategy you can identify exactly how to approach target buyers. What is a Go-to-Market Strategy? What Does a Go-to-Market Strategy Look Like?

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Zoominfo

JULY 24, 2020

In theory, your sales and marketing departments should be the best of friends. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of revenue or more per year? Why is Sales and Marketing Communication Important? Sure, it’s a problem, but your company is doing well.

Top of Funnel 301

Top of Funnel Marketing How To Funnel 301

Emissary

AUGUST 4, 2020

economy expected to decline by 6 percent or more in 2020, it isn’t the easiest time to be in enterprise tech solution sales. Organizations and buyers have likely achieved the situation that they will be in for some time. Where do IT buyers sit amid this change? How Do Tech Buyers Buy? The post Are IT Buyers Ready to Buy?

Enterprise 52

Enterprise Enterprise Buyer Maximizer 52

Zoominfo

OCTOBER 5, 2021

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. Today, we have solutions like automation, data, and buyer personas to fall back on. What Are Buyer Personas? And How Can They Help Marketers? link] pic.twitter.com/2zU4Npo3ld — ZoomInfo (@ZoomInfo) January 23, 2020 2.

Ideal Customer Profile 130

Ideal Customer Profile Buyer Persona Marketing How To 130

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

Lead Rank 130

Lead Rank Company Apparel Lead Scoring 130

SBI

AUGUST 31, 2020

Seismic Launches Interactive Content to Improve Digital Engagement for Marketers and Sellers in Summer 2020 Release. SAN DIEGO, CA (August 31, 2020) –. In today’s experience economy, modern B2B buyers expect every brand’s touchpoint to be engaging and directly relevant.

Marketing 65

Marketing Scale Sales Enablement Microsoft 65

Sales and Marketing Management

FEBRUARY 3, 2021

While there was widespread business and economic disruption among other kinds of disruptions in our daily lives last year, 2020 was actually the year of doing business online. This is also the year when buyers turned online for all their needs. This is where a tool like marketing automation comes into the picture! A process.

Marketing 177

Marketing Segment Lead Rank Lead Scoring 177

InsideSales.com

JULY 15, 2020

As we live in the digital age, we need to adapt our digital marketing tactics as an ever-changing fluid strategy. You need a strong marketing team that understands the demands of following and competing with social media marketplace trends. In This Article; The History of Marketing Funnels. Content is King in 2020.

Top of Funnel 52

Top of Funnel Funnel Marketing Social Media 52

Nutshell

DECEMBER 5, 2019

With so many events around the world to choose from, we’ve done our best to assemble the 14 most essential sales conferences scheduled for 2020. Keep reading for our list of the 14 must-attend sales conferences of 2020! BOUNDLESS 2020. Host: Nutshell Date: March 6th, 2020 Location: Online/Virtual Ticket cost: Free.

Conference 124

Conference Top of Funnel Networking Hotels 124

Zoominfo

APRIL 20, 2022

Marketers have spent years making sure they get credit for the leads generated by their hardworking teams. Instead, B2B marketers are turning their attention to key performance indicators that showcase how full-funnel marketing efforts can deliver increased performance. In 2020, that figure was down to 47%.

Account Based Marketing 130

Account Based Marketing Marketing Lead Rank Top of Funnel 130

SBI Growth

MARCH 31, 2020

Going into 2020, Market Leaders were already counting on the majority of their revenue coming from their existing customer base. Most companies build their 2020 Revenue plans on an assumption of GDP growth, and this assumption has shifted.

Retention 401

Retention Customer Revenue Marketing 401

Hubspot Sales

AUGUST 24, 2020

The State of Ecommerce in 2020. And this trend is set to continue, with ecommerce penetration rates set to rise from 15% in 2020 to 25% in 2025. A niche is simply a smaller and more specific subsection of a larger market. There are more than 24 million ecommerce stores in the world as of early 2020, according to Kommando Tech.

Retail 123

Retail Pivotal Jigsaw Consumer 123

Sales and Marketing Management

FEBRUARY 12, 2020

Author: Umberto Milletti All trends point to 2020 being more focused on the B2B customer, with data and insights as the key to understanding their needs. Marketing and sales have switched to account-based everything, which crystallizes focus on the customer. Customers have more power and more information than ever?—?they

Trends 289

Trends Ideal Customer Profile InsideView Customer 289

Emissary

OCTOBER 15, 2020

In this edition of Emissary’s Buyer Snapshot, we explore the drivers (and derailers) of deal closure…from an IT manager persona point of view. Our buyers found mastery of these insights much less impactful than the items mentioned in the report. IT Manager Persona and Buyer Snapshot, Fall 2020 appeared first on Emissary.

Buyer 52

Buyer Intent Data Report Intent 52

Igniting Sales Transformation

DECEMBER 31, 2019

I’m bucking the annual tradition of pitching predictions about what is or is not going to happen in sales, marketing and business in 2020 or the decade ahead. Predictions aside, for the past decade buyers have clearly communicated their displeasure with traditional, outdated selling approaches; yet, old behaviors rage on.

Intent 101

Intent Hiring Follow-up Social Selling 101

The Pipeline

MARCH 5, 2020

Discovery is a great opportunity to not only dig in with the buyer but also get to the “Real” of the sale. Asking the fast-food main-stream variety discovery questions leads to that level of nutritional value to a sales conversation for a buyer. This Monday – March 9, 2020, 10:00 AM ET or so! My Guest will be Tim Herron.

Lead Rank 383

Lead Rank Lead Scoring Buyer Relationals 383

Zoominfo

APRIL 30, 2021

“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers.

Trade Show 264

Trade Show Top of Funnel Funnel Conference 264

Zoominfo

FEBRUARY 16, 2021

Thriving companies in 2020 shared a common trait: a product customers want that is simple to use and easy to access. These businesses offer a customer experience that connects with buyers, whether that is web conferencing software, TV streaming services, or home cleaning products. So what do these patterns mean in the bigger picture?

Retention 219

Retention Loyalty Customer B2C 219

Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. Comparing the period from April 2019 through April 2020, there were increases for angel and seed funding (up 27% year over year), series A funding (up 15%), and series B funding (up 8%).

Nonprofit 130

Nonprofit Hiring Marketing Face-to-face 130

Highspot

JANUARY 14, 2020

Equipped with information at their fingertips, buyers can progress through their journey without ever talking to a seller. Be on top of your game by staying informed on these three trends that are already shaping 2020. Your B2B buyers are the same people who use direct-to-consumer services, like Netflix and Amazon.

Face-to-face 76

Face-to-face Sales Enablement Trends Buyer 76

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. With a quality data-driven strategy you can identify exactly how to approach target buyers. What is a Go-to-Market Strategy? Get a Demo Why Do You Need a Go-to-Market Strategy?

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

No More Cold Calling

MARCH 31, 2021

If you were asked last year how your day was, your answer would have been: “It’s 2020.” Companies that thrived in 2020 had a different mindset. Every client I worked with in 2020 had a singular client focus. My phone rang off the hook the last half of 2020. They freaked out. They were smart. How do I know this?

Referrals 371

Referrals Cold Calling Sales Qualified Lead Call-back 371

Sell Integrity

MAY 12, 2020

After all, potential buyers are dealing with those same economic challenges, uncertainties and shifting priorities. When we say ‘sales enablement’, many people immediately think of tools: technology, data, research, marketing content, product information and other elements that help sales get closer to the client.

Sales Enablement 124

Sales Enablement Webinar Metrics Strategy Coaching 124

Sales and Marketing Management

DECEMBER 21, 2020

Author: Tom Pisello If there's one thing that's true about 2020 it’s that everything changed. For sales, 2020 brought on restrictions and social distancing, leading to less face-to-face interactions and remote sales. With 2020 behind us, here’s what I expect to see in 2021. The ongoing death of the traditional PowerPoint.

Face-to-face 177

Face-to-face ROI Proposal Fashion 177

Product Management University

OCTOBER 20, 2020

The B2B Product Manager October 2020. This month we look at the impact on product management and product marketing. If they’re not energizing buyers and creating a sense of urgency, it might be time for a changeup! Product Led Growth: How It Changes Product Management & Product Marketing? August 2020.

B2B 52

B2B Exact Buyer Pipeline 52

Zoominfo

MAY 6, 2021

A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. Flash forward to 2020: 41 percent of sales respondents stopped using events for prospecting and 19 percent started using video calls for the first time.

Survey 246

Survey Top of Funnel Scale Fashion 246

Zoominfo

FEBRUARY 10, 2021

This post is part of ZoomInfo’s 2020 Annual Report series. It has little to do with staffing, pandemic-related revenue difficulties, or fluctuations in the market. Looking further at the data, medium companies released almost 10% less new products as of September 2020 compared to 2019. Source: ZoomInfo.

Company 246

Company Face-to-face Enterprise Enterprise 246

Pipeliner

MARCH 8, 2020

Customer experience is where business battles are taking place in 2020. According to the recent Frost & Sullivan study, customer experience is projected to overtake price and product as a key brand differentiator in 2020. Almost 50% of buyers have made impulse purchases after receiving a more personalized experience.

CRM 94

CRM Social Media Scale Consumer 94