Zoominfo

NOVEMBER 7, 2018

To help you impress job applicants and attract top talent, we give you seven ways to improve your B2B job descriptions. Better : “In this role, you will work within the tight-knit marketing team on a daily basis to create engaging content. That goes for the entry-level marketing coordinator or the senior-level manager.

B2B 130

B2B Hiring Social Media Sales Qualified Lead 130

Sales and Marketing Management

NOVEMBER 11, 2020

Author: Jen Smith, VP Marketing, MarketingProfs In the “Before Times” – way before the start of the COVID-19 pandemic – virtual events were often seen as lesser-than to in-person, bigger-budget events. Freeman Event Research reports that some are pushing boundaries and reimagining virtual events in useful, unusual, and offbeat ways.

Demand Generation Agencies 358

Demand Generation Agencies Face-to-face Lead Rank Conference 358

Janek Performance Group

DECEMBER 27, 2022

With the New Year just around the corner, it’s time to consider the new B2B sales strategies you may have been putting off. The B2B landscape is changing rapidly. Looking into the future, we can predict the changes to the B2B sales landscape and what strategies companies should adopt to stay successful.

Trends 62

Trends B2B Hiring Ideal Customer Profile 62

Zoominfo

SEPTEMBER 12, 2023

Coupled with the inherent speed of GenAI, you have the very real possibility that even small errors could quickly spread throughout a go-to-market motion, leading your team in wildly wrong directions. ACME is a mid-market company, based in San Francisco. Inaccurate, incomplete, and unvetted customer data is like junk food for GenAI.

Data 147

Data Scale Lead Rank Hiring 147

Vendor Neutral

NOVEMBER 1, 2023

Sales Tech and Innovation Hub Sales Execution Success in Regulated Markets REGISTER NOW Let’s Talk Sales Execution, Buyer Relevant Content, the Risk and Reward “Forrester Research has found that 89% of B2B buyers say receiving relevant content at each buying stage is important or very important.”

Scale 52

Scale Marketing Health Care Analytics 52

Partners in Excellence

OCTOBER 31, 2023

I responded in my best R2D2 mode: Dear 7Zc591L4F283Gs567432H8Mt, I’m a little confused by your marketing technique. Another went: Hi David, As a CIO for a B2B company, you’re tasked with identifying the best software for your sales and product teams… I had a momentary identity crisis, Me a CIO?????!!!! What am I missing?

Insurance 127

Insurance Insurance LinkedIn Intent 127

Zoominfo

NOVEMBER 7, 2018

To help you impress job applicants and attract top talent, we give you seven ways to improve your B2B job descriptions. Better : “In this role, you will work within the tight-knit marketing team on a daily basis to create engaging content. That goes for the entry-level marketing coordinator or the senior-level manager.

B2B 100

B2B Hiring Social Media Sales Qualified Lead 100

Allego

DECEMBER 13, 2023

According to Bizzabo’s 2023 State of In-Person B2B Conferences Report : 47.2% of organizers reported increased attendance at their B2B in-person conferences 76.6% According to Bizzabo’s 2023 State of In-Person B2B Conferences Report : 47.2% of organizers reported increased attendance at their B2B in-person conferences 76.6%

Conference 77

Conference Sales Enablement Biotechnology Insurance 77

Zoominfo

FEBRUARY 13, 2021

He strongly believes in aligning data and analytics strategy within marketing departments. Natali Mohanty, PURE Insurance Natali is Senior Vice President of Data and Analytics at PURE Insurance, and has experience in data and analytics for over a decade. Tom has a passion for digital transformation in the insurance industry.

Analytics 100

Analytics Data Insurance Insurance 100

Sales and Marketing Management

JUNE 28, 2018

From casual browsing to thorough research, online exploration occurs well before customers meet a salesperson. Even in the B2B space, 74 percent of buyers report doing more than half of their research this way. For any problem, numerous solutions exist for consumers or B2B clients. See through your customers’ eyes.

Buyer 209

Buyer Guidelines Insurance Insurance 209

Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Since many traditional vendors also have such poor data accuracy, there is still much to be desired.

Transportation 100

Transportation Chemicals Automotive Marketing 100

DiscoverOrg Sales

DECEMBER 18, 2018

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Insurance. Louise C– serves as Senior Director, Hospitality Marketing. For sellers, context is everything.

Company 156

Company Prospecting Oracle Transportation 156

Sales Hacker

NOVEMBER 3, 2023

It’s a strange hiring market out there especially at early-stage companies. This week, I’m breaking down what we’re seeing and hearing in the market and what candidates can do to differentiate in the hiring process. Research, research, research – consume it all. All three of these seem to be true: 1.

Hiring 87

Hiring Salary Call-back Intent Data 87

MarketJoy

JULY 27, 2018

The maturation of the internet has changed the B2B buying cycle forever. As a marketer or salesperson, how can you use these tools and channels to your advantage? This white paper will give you a road map for how to attract more customers and win more deals in a rapidly changing B2B landscape. Group Purchasing Dynamics.

B2B 64

B2B Lead Rank Lead Scoring B2C 64

Allego

DECEMBER 28, 2022

BISA (the Bank Insurance & Securities Association’s annual event) will be back again in 2023 and offers insight and opportunities for those responsible for the marketing, sales, and distribution of securities, insurance, and other financial products and services through the bank channel. Forrester B2B Summit EMEA – Oct.

Conference 62

Conference Sales Enablement Biotechnology Insurance 62

Zoominfo

OCTOBER 28, 2020

Pet insurance provider Petplan partners with The Dodo, a media brand that focuses on animals, to offer coverage via a new app. Such efforts may involve creating new products, modifying or upgrading offerings to satisfy market demand, or refreshing the value proposition.”. Slack creates branded sneakers with footwear company Cole Haan.

Loyalty 178

Loyalty Hubspot Hotels ROI 178

Hubspot Sales

JANUARY 9, 2024

But in the case of B2B sales, reps are more likely to canvas workplaces. Build trust Research by Dale Carnegie found that 71% of customers “would rather buy from a sales professional they completely trusted than one who gave them a lower price.” Creating positive experiences is critical in customer support or marketing, for example.

Face-to-face 98

Face-to-face Up-Sell Research Sales 98

Increase Sales

JANUARY 12, 2015

This little story exemplifies the marketing approach embraced by many small businesses. ” My last words to him were: “I have insurance with people I already know and trust.” The second email was what I presumed to be an expensive email marketing letter. Do you remember the Hare and the Tortoise fable?

Marketing 70

Marketing Small Business Small Business Insurance 70

Crunchbase

SEPTEMBER 21, 2020

Any way you slice it, the gig economy represents an enormous opportunity for B2B companies of many stripes and it’s here to stay. It’s tempting to jump right in and develop a new sales strategy for penetrating the gig worker market. But successful sales strategies are built on sound, comprehensive marketing strategies.

Penetration 134

Penetration Segment Demographics Benefit 134

No More Cold Calling

AUGUST 9, 2012

Business Services: Industries like Commercial Insurance, Commercial Real Estate, and Business Banking benefit from the long-term payoff of a LinkedIn investment. Marketing and Advertising: Another one of the top represented industries, Marketing and Advertising salespeople benefit from the social aspect of LinkedIn news.

Social Selling 261

Social Selling Ideal Customer Profile Industry LinkedIn 261

Mindtickle

MARCH 28, 2023

Over the last few months, I’ve met with dozens of CROs and RevOps leaders to understand their biggest pain points, all of which have been amplified by the current market conditions. These companies ranged from F500s to high-growth commercial companies in markets like B2B tech, education, finance, insurance, and consumer healthcare.

Sales Technology 59

Sales Technology Scale Forecasting Sales Methodology 59

Pipeliner

OCTOBER 16, 2020

While physical and digital shops are very common in B2C operations, it’s a very relevant (and underused) strategy for B2B sales as well. To get it right for your shop, do your research by visiting similar stores and really think about your customer base. Get the Legalities and Insurance Sorted Out.

Insurance 59

Insurance Insurance B2C Follow-up 59

Sales Hacker

MARCH 31, 2020

Every day we recover quickly from the many rejections we receive from prospects, clients, and the market, only to hop on a call and get rejected again. Even the B2B software industry has been seeing a massive hit regarding trade shows and industry events. RELATED: Keep Your B2B Sales & Sanity Intact During the Coronavirus Outbreak.

Trade Show 97

Trade Show Tourism Face-to-face Top of Funnel 97

Partners in Excellence

FEBRUARY 28, 2024

In my naivety, I did not exclude taking a role in marketing if this would make me such a person. This attitude was based on the admittedly few experiences I had at the time with “B2B” type sales. I was given a part-time post graduate education on Systemic Marketing to prepare for this role. I excluded though to become a seller.

Lead Rank 102

Lead Rank Lead Scoring Ideal Customer Profile Customer 102

Sales Hacker

APRIL 1, 2021

As the world is starting to reopen, there is likely room for your products in new markets, if you understand the complexities and risks. Expanding internationally always requires significant investment and research. Markets most negatively impacted by the black swan event could no longer be viable if the crisis inhibits stability.

Outsourcing Services 67

Outsourcing Services Company Scale Transportation 67

Pipeliner

JANUARY 5, 2021

Additionally, Pipeliner is tailored for B2B sales, which eliminates a lot of companies, but opens up many others. Next, you should establish which industries you should target, for we don’t solve problems for all B2B companies. After that, you need to establish the role within a B2B company that should be your contact.

Sales Qualified Lead 98

Sales Qualified Lead Leads Marketing Qualified Lead Referrals 98

Hubspot Sales

JANUARY 17, 2018

B2B Growth Show. Make It Happen Mondays -- B2B Sales with John Barrows. B2B Growth Show. This daily podcast is geared toward helping B2B sales executives achieve growth. On this podcast, sales expert Anthony Iannarino interviews well-known sales professionals from both B2B and B2C companies. Best Sales Podcasts.

Scale 145

Scale Sage Lead Rank Lead Scoring 145

Janek Performance Group

JANUARY 10, 2023

While direct selling has its advantages, it’s not always enough for today’s changing markets. In fact, according to research cited by McKinsey , current B2B customers use more than ten channels to interact with suppliers. Your products and services are exposed to already established markets.

Channels 62

Channels Hiring Retail How To 62

Vengreso

JANUARY 21, 2020

These tools allow B2B buyers to perform more research and move further along the buyer’s journey before engaging with a salesperson. Instead, social selling combines outbound prospecting and inbound marketing techniques. For instance, if you are a business insurance company, your target buyers are C-level executives.

Social Selling 88

Social Selling Strategy Social Media Buyer Persona 88

Hubspot Sales

NOVEMBER 30, 2020

If you’re an introvert , you may feel like if you could force yourself to be more extroverted, sales and marketing would be a breeze. When she started her consulting business, she thought marketing was about automated outreach. We started by changing her mind about marketing and selling. The Right Way To Market Yourself.

Promotion 107

Promotion Lead Rank Lead Scoring Inbound 107

Artesian Solutions

AUGUST 19, 2019

LONDON, England, August 19, 2019 – Artesian, a provider of software which transforms commercial effectiveness of B2B client-facing teams, today announced its first-quarter trading results for its financial year 2019/20.

Banking 40

Banking Retention Insurance Insurance 40

Cincom Smart Selling

JUNE 9, 2016

It comes up almost every time you discuss B2B versus B2C selling. They will inevitably go on to state with great conviction that even in a B2B scenario, people are doing the selling and the buying. We are conditioned now to avoid human interaction in the B2C world, and the fact is, we are moving in that direction in B2B.

B2C 69

B2C Collateral B2B Ideal Customer Profile 69

Pointclear

OCTOBER 5, 2018

The CMO of a Fortune 500 company offered the CRO the following options regarding spending $100,000 on a marketing campaign. Marketing was convinced that sales never effectively followed-up on any leads. This blog about lead cost summarizes a lot of research I have done on the subject. You have heard it all before. (To

Lead Generation 113

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 113

The Pipeline

DECEMBER 16, 2011

For example, a person operating within the aerospace sector, negotiating multi-million pound contracts can find himself sitting next to a young saleswoman who markets insurance policies and is based in a call center. RT @renbor: The REAL Problem with Sales Training [link] #B2B #Sales #guestpost #productivity #salesleadership.

Pipeline 230

Pipeline Training Twitter Hiring 230

The Pipeline

OCTOBER 31, 2011

For instance, insurance agents (I know they are advisors now), they like real estate agents, are required to have a certain amount of CE credits to maintain their licence. The market is changing, are you? When Sales Met Marketing. B2B Lead Generation Blog. CNi Rapid Research. Community Marketing Blog.

Pipeline 253

Pipeline Top of Funnel Hiring Real Estate 253

DiscoverOrg Sales

MARCH 24, 2015

At DiscoverOrg we hear about them more than most, because we actually solve this issue for our customers with a database of more than 400,000 contacts within the IT, Marketing and Finance departments of over 19,000 companies that is constantly refreshed by our in-house research team. Total Annual Cost for 3 researchers.

Hiring 120

Hiring Lead Gen Salary Ideal Customer Profile 120

Braveheart Sales

NOVEMBER 29, 2017

I am taking this journey at the request of the Vistage research team. It looks at the future state of the SMB market. Sure, there is much research out there that predicts fewer salespeople in the years to come. Sure, there is much research out there that predicts fewer salespeople in the years to come. This may happen.

Hiring 40

Hiring Insurance Insurance eBook 40