Remove blog-category product
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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

The first thing you have to look at is what category you’re in,” Hanson says. “Do Do you have a product everybody already knows, or are you in a new category that’s somewhat nascent? Is this a brand-new thing you’re creating with this product?” Reputation Includes content assets such as blogs and press releases 2.

Lead Gen 130
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Know thy products

Sales 2.0

For those that have parachuted into this blog from Google, this is part of a series of posts about how to save your sales job. One of the things it’s well worth knowing (and the one your boss will likely get fixated on) is the products your company sells. So you need to start using this product knowledge as soon as you can.

Up-Sell 170
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How to Use AI Tools (like ChatGPT) for Sales

Allego

There are several different types of generative AI tools for salespeople, including: Chatbots: Chatbots are AI-powered programs that can conduct conversations with customers, provide product information, and help with customer service. Bard : The BARD AI chatbot is an experimental conversational AI service and content creation platform.

Tools 118
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CMO: Why Don’t Your Prospects Care?

SBI Growth

You’re sending existing customers material on products they don’t want or already have. Most companies have solid product content that is only valuable at specific points of the buying process. The audit template example provided includes categories and sub-categories of content. Blanket marketing is annoying customers.

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How to Create An Ideal Client Profile

Zoominfo

Once you know what your client base looks like, you can personalize everything from blog posts to your actual website to fit their specific needs and interests. grouped them into categories based on similar traits), you can develop different, and more personalized, campaigns across channels. What would you change about our platform?

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How to Adapt to the Well-Educated Modern Buyer

Sales and Marketing Management

Author: Kelly Bosetti Salespeople once played a significant role in educating buyers about their options and helping them come to a decision regarding a product or service, but times are changing. Today, as many as 88 percent of consumers perform online research ahead of time before they buy a product. Reaching More Educated Buyers.

Education 330
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Does Your Product Description Create a Guessing Game?

Sales and Marketing Management

If your company can’t clearly explain how your product or service will help prospective buyers, can you seriously expect them to invest in you? Before you reassure yourself that your product or service?—?and Brearton’s tips for improving your product description: If you made up a new product category, delete it.

Exercises 149