Remove confusing-wants-and-needs
article thumbnail

Confusing Wants And Needs

Partners in Excellence

Too often, both we sales people and our customers confuse wants and needs. The outcomes we get from selling to what our customers want, versus what they need are profoundly different. As sales people, we’re taught to understand customer needs–in reality, what happens is we focus on customer wants.

article thumbnail

You’re No Different Than Your Competition

No More Cold Calling

Your prospects will be confused about how your solution is different from the next guy’s. The key to differentiation is getting in early—ideally before your prospects even know they have a need. There’s no confusion about why you’re different. We take stats as gospel, especially if they confirm what we want to hear.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Pitch Multiple Products

Mr. Inside Sales

Not only will the prospect be confused, but you will be, too. Note: There are two exceptions to this: While this rule applies in a general way (80% of the time), there are times when you should pivot and offer something that is more in alignment with what your prospect needs/wants. Stalled sale. Sound familiar? And off you go!

article thumbnail

Want to increase sales?

The Pipeline

Clarity is essential – not everything can be improved at once, so you need to have clarity on what needs improving the most right now. The opposite that needs avoiding is a target that creates fear, unhealthy levels of stress that impact wellbeing and performance. Then make it safe to be ambitious and safe to miss targets.

article thumbnail

7 Skills You’ll Need in Marketing for 2021

Sales and Marketing Management

If you’re a marketer, here are seven essential skills marketing leaders will need in the new year. . Wasn’t 2020 the year when we needed every bit of resolve we could muster to deal with the avalanche of change? If you never say no, you never prioritize, and you can’t focus on the most important things you need to get done. .

Marketing 357
article thumbnail

A Better Way To Data Driven Discovery

The Pipeline

As an interruption, we need to move the call to where the outcome has greater value than the interruption. If you want the numbers to capture your prospect, engages them to the point of acting, you need to weaponize your questions. Go on the offence, that label and actions related to it, seems to confuse people.

Data 368
article thumbnail

“There’s Room For Humanity In Business…”

Partners in Excellence

It’s all about people seeking to achieve, seeking to satisfy the wants, needs, dreams of each other. Business is would not exist if some group of people wanted to do something and another group of people could help them do that (either through buying or selling.) ” If you aren’t watching it, you should.

Study 111