article thumbnail

3 Times to Avoid Scripted Social Media

Zoominfo

Although social media tools have made this easier—with features like post scheduling, conversation monitoring, and hashtag tracking—some aspects of social selling can’t be pre-planned. Customer Service. Did you know that an estimated 67% of consumers use social networking sites for customer service ( source )?

article thumbnail

Unleash the Power of Content Marketing

Pipeliner

During our conversation, Martin shared his invaluable insights on the art of strategic content marketing and how it can transform your business. Martin highlighted the importance of actively listening to customer feedback. Engaging with your sales and customer service teams and conducting market research.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Power of Authenticity: Building Trust in Your Brand (video)

Pipeliner

The Power of Branding and Core Values We recently had the pleasure of engaging in a thought-provoking conversation. Our discussion revolved around the importance of branding and core values and the role they play in shaping a company’s identity and relationship with its customers.

Video 59
article thumbnail

The Pros and Cons of BDRs in B2B Sales and Marketing

Janek Performance Group

BDRs typically make 17 attempts per contact (distributed between social media, phone calls, and emails). In addition, BDRs relay customer feedback and market trends to internal teams. Thus, they facilitate continuous improvement in product development, marketing strategies, and customer service initiatives.

article thumbnail

Protecting Your Best Accounts from Competitive Encroachment

Sales Management Plus -- SMP

Show that you understand them better than other companies Utilizing data to develop an accurate customer profile and segmentation to better target sales messages and marketing campaigns drives loyalty. Easy access to great data allows you to have highly personalized sales conversations and send personalized messages to your customers.

article thumbnail

9 key benefits of using CRM Software

Nutshell

Some CRMs even let you generate customized reports based on specific metrics—for example, you could create a report on customer churn rate. Without a CRM, your customer data would be disorganized and distributed across multiple platforms, making it hard to analyze. That, in turn, will foster more customer engagement.

article thumbnail

3 Examples of Creative B2B Marketing Initiatives

Zoominfo

With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Each video tells a story of a seemingly average person showing their heroism through extraordinary customer service. Creativity isn’t a concept that can easily be put into words.

Examples 130