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Why You Should Consider Selling to Governments and How To Do It Well

Crunchbase

I often hear from startup founders who are interested in selling to government agencies but don’t know how to get started. It’s easy to understand why: Each year, 90,000 state and local government organizations spend more than $ 1.5 Plus, selling to governments represents an incredible opportunity for real impact.

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Discover Highspot: Equip Teams with New Content Governance Features

Highspot

The buying process is evolving and becoming more complex – buyers are more educated and, according to Gartner, only spend 5% of their time actually engaging with their sales rep. This is where Highspot’s new content governance features come in. . Structure and Enforce your Governance Policy.

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Leveraging Professional Certification to Elevate Your Career in Sales & Marketing

SMEI

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

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Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? Storytelling has stood the test of time as a critical skill in sales and marketing?—?and

Marketing 226
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Ethical Considerations in Hyper-Personalization for Digital Marketing Sales

BuzzBoard

The digital marketing sphere is changing fast. Hence, navigating the intricate terrain of ethical concerns in digital marketing sales amidst the drive for hyper-personalization requires a delicate balance between effective marketing strategies and respecting individual privacy and autonomy.

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Another One – Email Marketing Message – Bites the Dust

Increase Sales

Every day my inbox is crowded with poorly constructed email marketing messages with everyone looking to sell me something. These folks are still engaged in product based or sales based marketing instead of education based marketing. I am a sole proprietorship; I have no sales managers.). Credit www.sxc.hu.

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Cracking the Code of AI Marketing Challenges Faced by Digital Agencies

BuzzBoard

In a world driven by data, algorithms, and artificial intelligence, we find ourselves at the precipice of marketing’s most exciting frontier: AI marketing. It’s an era of unprecedented potential, where the dreams of marketers come to life through the power of machine learning and automation.