Remove marketing-mix
article thumbnail

A Marketing Tool that Should be in Your Mix

Sales and Marketing Management

Public relations is about creating the right impression before prospect hear your sales pitch. Public relations is about creating the right impression before prospect hear your sales pitch. Teaser: Prospective clients will likely discover a lot about your business before you ever have a real conversation with them. read more

Tools 120
article thumbnail

Examining the Relationship Between Media Mix Modeling and Brand Health

Sales and Marketing Management

Though many marketing teams have heard about media mix modeling (MMM), they may not be certain how to implement it. If you’re interested in peppering your company’s or product’s MMM with historic brand-related data to glean more accurate budgeting recommendations, you can start with these specific actions.

Media 168
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Navigating the Waters of Medical Specialization: A Unique Perspective

Smooth Sale

But here’s a quirky idea: what if you mixed some flavors from other disciplines? This mix-and-match approach could revolutionize how you care for your patients. It’s your chance to mix things up, embrace new tech, forge genuine connections, dodge legal potholes, and change the world. Wild, right?

Insurance 102
article thumbnail

Expand Your Use of Digital Channels to Hit Quota

Sales and Marketing Management

Author: Shawn Finder Ask sales and marketing leaders what digital channels they leverage to generate leads and help their teams hit quota and you’ll likely get the same answer over and over: cold calls and emails. Prospective customers want answers to their product-related questions instantly. Conversational Bots: ?Prospective

Quota 296
article thumbnail

How to Write a Marketing Plan in Six Easy Steps

Sales and Marketing Management

Author: Lonny Kocina A well-executed marketing plan is like a GPS. Done right, your marketing should result in more leads, higher sales and a stronger brand. Thankfully marketing your business can be simple, if you have a system in place that everyone on your team wants to use because it makes their jobs less stressful.

Marketing 237
article thumbnail

Unleashing Creativity with Resin: A Sticky Business

Smooth Sale

This two-component system comprises resin and hardener that, when mixed in specific proportions, undergo chemical reactions leading to hardening. Success with epoxy resin depends on ensuring correct mixing ratios, creating a dust-free curing environment, and perfecting the art of colorant addition for vibrant results.

Chemicals 110
article thumbnail

Are Companies More Productive Letting Employees Work from Home?

Zoominfo

13% increase in productivity among the call center employees who were allowed to work from home ( Stanford University ) 100% more time was spent discussing non-work related topics by in-office employees ( Airtasker ) 91% of employees reported that they feel they’re more productive when working from home ( TinyPulse ).

Company 258