The ROI Guy
MARCH 24, 2013
Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Your current white papers just don’t have the same impact as they once had … but why?
Understanding the Sales Force
DECEMBER 12, 2013
Understanding the Sales Force by Dave Kurlan The million dollar question. I''ve written four White Papers over the last several years, all backed by science and data from the more than 700,000 salespeople and sales managers that Objective Management Group has evaluated and assessed. The Science of Sales Longevity.
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Sales and Marketing Management
JUNE 25, 2018
I know, you fell into sales, and perhaps from there, sales management. studying sales methodologies, you know that you are obsessed. Action – If you're sitting reactively doing email, if you're sitting period – you’re failing in sales. Send out enabling YouTube videos, white papers, blogs and tidbits.
Allego
MARCH 28, 2023
Think about how easier it would be for them if all the videos, product details, and documents were in one location. Thanks to digital sales rooms (DSRs)—also known as digital experience rooms (DXRs) or digital solution rooms, you can help them with that. Use personal video messages to “greet” buyers and contextualize assets.
Allego
JUNE 11, 2024
Do you know what separates high-performing sales teams from the rest of the crowd? Sales enablement. In fact, research from HubSpot shows that 65% of sales leaders who outperformed revenue targets have a dedicated sales enablement person or team. What Is Sales Enablement? What Is a Sales Enablement Strategy?
Jeffrey Gitomer
APRIL 16, 2013
Tweet RSS readers may click here for the video. Write an industry white paper. White paper, or brochure? For the past decade, my weekly email magazine, Sales Caffeine , has been a major source of value to my customers and revenue to me. Here are 12.5 These are not “no brainers.” They’re “brainers!”
Allego
MARCH 21, 2023
In fact, recent research highlights two critical problems with traditional sales content management systems: Conventional technologies reinforce the divide between those who create and manage sales content (marketing and sales enablement) and those who use it (sales reps). Modern sales content management platforms.
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