Remove use-social-capital
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AI-Powered Selling and the Social Graph

Sales 2.0

One of the mechanisms for this improvement will be leveraging the “social graph” more effectively. AI will help us use our “social graph” to find referrals without spending too much time on research. Other tools do exist to mine our social connections. Which connections really help us find a job?

Referrals 195
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Social Capital changes prospecting results

Sales 2.0

The big difference between a cold call and a referral call is social capital. Social capital is the currency of relationships. If you’ve been in sales doing it the old school cold calling way long enough you may start to believe social capital does not mean anything. The prospect has never heard of us.

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Customers Await Recharged Sellers

Zoominfo

The new year will require businesses to use technology to accommodate at-home customers, both B2C and B2B, with even quicker, more efficient online options. Census Bureau — thanks to the pervasiveness of the internet, mobile phones, and social media. Doing so will boost a broad, positive customer experience. . Face masks?

Customer 246
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How Younger Generations are Disrupting B2B Buying

Zoominfo

The marketplace is not just about products or services — digital platforms, social influences, company values, personalization, and authenticity all matter to younger generations. Brand advocates are people who already use your product or services and voice their love of your product on social media channels to help grow new customers.

B2B 130
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Sales prospecting made easier

Sales 2.0

I used to work for a major semiconductor manufacturer. Examples of these might be: Company believes in outsourcing Company believes in long-term partnerships Company likes to use the latest technologies to get an edge People in the company are open to change and learning People in company love soccer and ice cream (my ideal client).

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14 Data and Business Analytics Leaders to Watch

Zoominfo

Previously we wrote about leaders in social responsibility , who successfully use data in their everyday work. Kozek previously worked in various leadership roles for over 15 years at GE Capital, including Managing Director of Commercial Operations, and Divestitures. Sonal is Chief Data and Analytics Officer at Validus Capital.

Analytics 246
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3 Lessons from A Founder of 2 Million-Dollar Companies

Hubspot Sales

Raising millions for a startup is no easy feat, as anyone who’s raised venture capital will tell you. With Mitú’s success, Beatriz realized that Latino youths respond well to pop culture, are active on social media, and need to feel belonged. But Beatriz Acevedo did it twice, and in wildly different sectors – digital media and fintech.

Company 87