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SkyStream had to diversify its business when the “bubble” burst in 2002. I also found that what my customers wanted was not just a paycheck. They cared about how they were treated and the quality of service provided. As a customer moves from one area of need to another, they tend to have more questions.

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Darren has been blogging since 2002 and making a full time living from his blogs for over a decade. The Social Business Engine podcast showcases brands using social media technology across all functions in the enterprise including marketing, sales, customer service, HR, product development and commerce. Social Business Engine.

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