A Guide to Building Accurate Buyer Personas Using Real Data

Connext Digital

In this increasingly customer-centric business landscape, it’s getting more important than ever for companies to tap into their buyers’ mindset. By putting yourself in your customer’s shoes, you’ll understand their pain points, needs, and decision-making process better.

5 best practices for offering excellent customer service

Zendesk Sell

Great customer service is a key part of any successful business. Poor customer service has the opposite effect. According to the NewVoiceMedia’s 2018 “Serial Switchers” report , poor customer service costs businesses around $75 billion a year. Only 5% did not share a negative customer service experience. And don’t think customer service is something that only your customer service department does.

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SiriusDecisions Summit 2019: Age of the Customer – Why it Matters

Accent Technologies

Buyers are doing more research than ever before interacting with vendors. Become "customer obsessed" or risk getting left behind. You hear it day-in and day-out from companies of all sizes and industries: “We are highly focused on our quality of customer service.

How to Sell to 4 Different Personality Types

Hubspot Sales

You have to adapt your strategy to the buyer’s personality type. If you're citing a successful customer, talk about the ROI they saw rather than how much they loved the product. Help them visualize the outcomes their business could achieve with the help of your product or service.

Do You Miss The Advantage Of Cross-Selling Before Giving Up On Prospects

Smooth Sale

Are you familiar with cross-selling strategies for prospective buyers? The facts show that keeping a repeat customer happy is far less expensive. Adding new customers is a costly yet essential activity. Buyers also appreciate domain knowledge.

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4 Ways Personalization Affects B2B Lead Generation

Smooth Sale

With the rise of inbound marketing, the marketing landscape has shifted from product or service-centric style to a customer-centric perspective. The goal is for them to become loyal customers. One way to ensure a good working relationship is to study your buyer persona.

Four Steps to Successfully Bringing Products to Market

Sales Benchmark Index

The team should include stakeholders from sales, marketing, channel partners, product development, customer service and operations. A few must-do items in this step: Target Ideal Customer Profile for new product. Target Buyer Persona Profiles.

The Ultimate Guide to Personal Selling

Hubspot Sales

Salespeople make critical prospect connections, communicate the value of your product or service, and directly impact your bottom line. Personal selling is highly effective for a few reasons: It allows for detailed, personalized communication between your business potential customers.

How to Create a Business Development Strategy for Your Sales Team [Template]

Hubspot Sales

He and Dharmesh Shah then "tinkered" with their business model until they transformed it into the universal Marketing, Sales, and Customer Service Hub it is today. Then, include your buyer personas. Before HubSpot was named "HubSpot," it was LegalSpot.

An S.O.S. From Sales Ops to Company Leadership

Sales Benchmark Index

Sales, marketing, IT, strategy, operations and customer service. Service issues, they have a line on resolution. Buyer changes demand your action today. IT has to provide the organization with a single, clear view of a customer. Listen up Chief Sales Officer.

List Segmentation: The Key to Email Marketing

Zoominfo

It’s no longer good enough to send your entire customer database the same offers. The point of list segmentation is to offer your customers and prospects a more personalized marketing experience. Personalization through list segmentation gives your customers exactly what they want.

How to Consistently Win the Big Deal Using a Buying Process Map

Sales Benchmark Index

What did you do that customers liked? What did competitors do that customers didn’t like? Was it a product/service offering that made the difference? Or was it a sales / customer service factor? Has the Buyer’s Journey Changed?

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How Does Audience Data Help You Make Smarter Marketing Decisions

Connext Digital

Digital marketing and technology have drastically transformed the way businesses run, highlighting the need to focus on customers and what they want. Creating data-driven buyer personas will help complete their profile and help you better understand their purchasing behavior.

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4 Lessons B2B Marketers Can Learn from B2C Marketers

Zoominfo

Put the customer before the product. Unfamiliar with the term “customer-centricity”? It means putting the customer at the center of every business decision, including product development and marketing. But, statistics show that a customer-centric approach is a better alternative.

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5 Companies That Use Data to Fuel Their Creative Strategies

Connext Digital

With the number of businesses and services readily available on the internet, the demands of consumers are becoming more specific, and service standards are higher than ever. Data plays an essential role in providing excellent customer service.

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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. Consider these statistics ( source ): 71% of buyers who see a personal value in a B2B product will make a purchase.

The quick guide to creating competitive sales battle cards

Close.io

Now, buyers aren’t looking to salespeople to help them identify their needs and look for a solution. Instead, 44% of buyers come to the table only once they have identified possible solutions and are looking to evaluate their options. Target customers : Who are your main buyer personas?

The Impact of Bad B2B Marketing Data

Zoominfo

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience?

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Social Selling: 6 Ways to Leverage Social Media to Sell More by @LilachBullock

Smart Selling Tools

Nowadays though, there are a number of high-performing sales tactics you can use to nurture your leads and turn them into customers – and in this blog post, I’m going to focus on one of them: Social selling. All of this increases trust with your audience and puts your service on their minds.

Avoid a Career Mistake Before It's Too Late

Sales Benchmark Index

Sales Support or Customer Service happens to be a weak link at your company. Here’s what you should find out: Sales Territory Design : Are both existing customers and prospects considered when territory structures are built? How have they decided to assign resources to customer segments? Buyer Personas : At the core of sales is the buyer. Does the company really know who their ideal customers are?

5 Companies That Use Data to Fuel Their Creative Strategies

Connext Digital

With the number of businesses and services readily available on the internet, the demands of consumers are becoming more specific, and service standards are higher than ever. Data plays an essential role in providing excellent customer service.

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Contact Data Hygiene and the Future of Branding

Zoominfo

The problem with data, particularly customer and contact data, is that it decays rapidly. Dirty data impacts every aspect of a business from sales to customer service—but dirty data is especially detrimental to branding initiatives. Thus, creating buyer personas.

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5 Steps to Building a Successful B2B Sales Team

CloserIQ

This growing disconnect between the experiences modern buyers expect and deserve across the customer journey is especially disregarded in B2B sales. B2C buying experiences, on the other hand, have evolved across all touch points – with the customers’ journey taking center stage. B2C strategies encourage a team approach with clear goals of customer satisfaction. From the standpoint of our customers, our handoffs are seamless.

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5 Factors That Influence the Modern Consumer’s Buying Decision

Connext Digital

Nowadays, there are more factors beyond brand visibility that can influence a buyer’s decision. . If you want to switch up your sales and marketing campaigns, the first step is to know the factors that can influence a buyer’s decision. Know your customers.

Sales Tips: 3 Things to Know Before Selling to the B2B Market

Customer Centric Selling

In recent years, selling to the B2B market has presented new challenges for companies such as buyers’ growing tendency to vet vendors using online research and the interplay between the B2B and B2C buyer experience. Buyers expect B2C excellence from B2B vendors.

5 customer-centric ways to generate quality sales leads

Zendesk Sell

But think about this — the overall goal with lead generation is to eventually turn leads into customers by providing value and creating a relationship. This means that you have the opportunity to use more customer-centric lead generation strategies. Do members match my buyer personas?

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Persona Ecosystem – High Impact Exercise to Dial-in your 2013 Marketing Plan

Sales Benchmark Index

Marketing leaders can gain a competitive advantage by executing a high value exercise Develop a Persona Ecosystem. For marketing leaders tasked with acquiring new customers this is the most valuable exercise you will perform all year. World-class marketing teams have adopted Buyer Persona development to produce better messaging and content. The next evolution for your marketing team is to map the Persona Ecosystem. What is a Persona Ecosystem?

7 Highly Effective LinkedIn Summary Templates for Sales Reps

Hubspot Sales

With that in mind, lay out the high-level problem your buyers face. Here’s an example: Looking at your site’s cart abandonment rate is probably pretty discouraging — after all, most retailers lose 70% of their customers right before the purchase. Benefit of your product/service].

How to Use Surveys to Reach B2B Business Goals

Zoominfo

As a marketer, you must have a clear understanding of your audience’s needs and interests to remain current, improve customer experience, and ultimately grow your business. Unfortunately, many businesses are working with an outdated or surface-level view of their customers.

How to Set Up a Lead Bot: Qualifying and Routing Leads to Sales

Hubspot Sales

They aren’t some far-fetched, futuristic technology -- and they’re not just for marketing and customer service teams. existing customers). We know buyers move faster than ever before,” he says. “As Does the account fit your company’s buyer persona?

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List Segmentation: The Key to Email Marketing

Zoominfo

It’s no longer good enough to send your entire customer database the same offers. The point of list segmentation is to offer your customers and prospects a more personalized marketing experience. Personalization through list segmentation gives your customers exactly what they want.

11 Ways to Improve Your Website with Artificial Intelligence

Zoominfo

The newest AI technologies can elevate and transform your business website to improve the customer experience and generate more conversions. Your customers not only want personalized content, they expect it. 5. Online Customer Service.

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B2B Blog Post Round Up: Marketing Tech, Direct Dials, and More

Zoominfo

For those who aren’t familiar, connect rate—or reach rate—is the number of calls it takes for a sales rep to connect with a potential buyer. And let’s face it, selling a business product or service has a certain set of limitations that, say, someone selling a pair of sneakers, may not have.

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Integrated CRM Surveys: An Unbeatable Business Solution

SugarCRM

You can use it to track your customers’ needs, their data, sales details, etc. Surveys are one of the best resources to gather fresh and updated data from your customers. Curated Buyer Personas. But when it comes to creating a buyer persona for your business, the most important thing is research. Customer profiles. Once you receive the responses and save the data in your CRM, you can drive this data further to create a specific buyer persona.

What is Data Normalization & Why Should You Care?

Zoominfo

Here are three common normalization problems: Web forms: For many organizations, most prospect and customer data is collected through web forms. Similarly, almost half of CRM users have said customer satisfaction was significantly impacted by their CRM ( source ). Data normalization.

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B2B Blog Post Round-Up: Content, Prospect Expectations & More

Zoominfo

A typical content marketing strategy involves the creation and distribution of content with the sole purpose of attracting prospects to convert into paying customers. 9 out of 10 B2B buyers say online content has a moderate to major effect on their purchase decisions ( source ).

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August 2018 B2B Blog Post Round-Up

Zoominfo

Today’s B2B blog post round-up features content about sales productivity, influencer marketing, buyer personas, and much more. Buyer Personas: Four Reasons They Aren’t Just for Marketers. Keep reading to learn how buyer personas can improve business.

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