CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table
Pointclear
MARCH 6, 2012
The study goes on to say those sales teams that “exceed expectations” in understanding their customer’s buying process can expect their win rate to improve by 38%. Many organizations understand the value of developing buyer personas to gain this insight. Moreover, Best-in-Class companies report a 31.6%
162 
Let's personalize your content