The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy
Sales Hacker
APRIL 10, 2018
Setbacks of using a 2-Stage inside sales organization. CASE IN POINT: In the late 90s, SkyStream followed Cisco’s footsteps in infrastructure sales. In 2002 the “bubble” burst to wipe out most of the Silicon Valley. This is in comparison to Perpetual Software who uses the Enterprise market as their jumping board.
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