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Why Your Buyer Personas Are Obsolete

SBI Growth

We have seen a tremendous rise in the interest and use of buyer personas since 2002. They will be of a big help to those using buyer personas tactically for demand generation, content marketing, lead nurturing, and sales. “Starving the future to feed the present is a mistake - it leads to obsolescence and stagnation.

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How I Achieved Alignment With My VP of Sales

Jeff Davis

Messaging - How do we speak the language of our customers so that it is easier to connect with them and start a conversation? Market Intelligence - How can we empower our sales people to have higher-value conversations with prospects that position them as a strategic advisor rather than just a sales rep?