Account-Based Hype: How ABM Makes Outbound Sales Cool Again for B2B
LeadFuze
FEBRUARY 19, 2019
Inbound sales fundamentalists end up sifting through mounds of low-interest, low-fit leads, while waiting patiently for the best accounts to stumble into a funnel. Account-based marketing offers an alternate narrative, making outbound strategies seem cool again. How ABM Flipped the Funnel. ABM was marketed.
55 
Let's personalize your content