Account-Based Hype: How ABM Makes Outbound Sales Cool Again for B2B
LeadFuze
FEBRUARY 19, 2019
The thought process goes as follows: The modern consumer doesn’t respond to cold calls or spammy emails. The term “ account-based marketing ” is thought to have been first used by ITSMA around 2004. Most of the initial account-based marketing hype originated from companies selling programmatic advertising technology.
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