Account-Based Hype: How ABM Makes Outbound Sales Cool Again for B2B
LeadFuze
FEBRUARY 19, 2019
Account-based marketing offers an alternate narrative, making outbound strategies seem cool again. The term “ account-based marketing ” is thought to have been first used by ITSMA around 2004. Most of the initial account-based marketing hype originated from companies selling programmatic advertising technology. Click To Tweet.
55 
Let's personalize your content