Account-Based Hype: How ABM Makes Outbound Sales Cool Again for B2B
LeadFuze
FEBRUARY 19, 2019
But it’s increasingly clear to me—and to many B2B professionals —that inbound marketing alone isn’t enough. Account-based marketing offers an alternate narrative, making outbound strategies seem cool again. The term “ account-based marketing ” is thought to have been first used by ITSMA around 2004. ABM was marketed.
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