Account-Based Hype: How ABM Makes Outbound Sales Cool Again for B2B
LeadFuze
FEBRUARY 19, 2019
Businesses should produce quality content to win over prospects on their terms, long before they have any purchase intent. The term “ account-based marketing ” is thought to have been first used by ITSMA around 2004. Most of the initial account-based marketing hype originated from companies selling programmatic advertising technology.
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