Sales Talk for CEOs: How to Become a Trailblazer in a New Market with Amy DuRoss (S2:E9)
Alice Heiman
MARCH 31, 2022
Personalized medicine—designing custom therapeutics for each patient to cure diseases like cancer—is a whole new terrain in the pharmaceuticals industry. In this episode of Sales Talk for CEOs, Amy talks about what it takes to become a trailblazer in a new market, including the role of passion, storytelling, networking, and referrals.
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