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6 Mistakes to Avoid in Your Inbound Lead Follow-Up

Sales Hacker

Although an inbound lead generation strategy isn’t new news (Hubspot’s co-founder and CEO, Brian Halligan, coined the term over a decade ago in 2006), this prospect-initiated approach has blurred the lines between sales and marketing. Goals of Sales: These are Salesgoals for inbound that Marketing can, and should, be helping with.

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15 best cold calling books to take your sales team to new levels

Close.io

Who should read this : For inside sales professionals that do a lot outbound prospecting. The subjects include: why sales gurus detest cold calling, why salespeople don’t like cold calling, prospecting to C-level executives , offering value to your prospects during sales calls, and six principles of effective cold calling.