PODCAST 121: Lessons From Survival Mode: How to Kickstart Your Business with Matt Rizzetta
Sales Hacker
AUGUST 4, 2020
Matt Rizzetta: It was late 2009. Our whole model is built on fighting for PR’s value along the same lines of any other component of the marketing stack, whether it’s paid media or social or advertising. Sometimes that means take fewer distributions, but you’re investing in the future of the company.
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