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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For marketers, the news is good overall. navigation, placement of content, imagery, etc.) co-registration, email list purchases, etc.)

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Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

Using this content, buyers are taking control of the buying cycle from direct / channel sales, making the content that marketing delivers more important than ever in driving shorter sales cycles and increasing the number and value of transactions. So, how do you make whitepapers more effective, more relevant, more ONE-TO-ONE?

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