PODCAST 150: Driving Sales Home: Tips From an Auto Dealership with Michelle Benfer
Sales Hacker
MARCH 2, 2021
Michelle Benfer: I started in media in 2002, and I started in SaaS in 2013. We have a partner channel and we knew that our partners might get hit pretty quickly. They’re a small business themselves and so we front-loaded their commissions for part of 2020 because we knew that they might really be at a loss.
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