PODCAST 150: Driving Sales Home: Tips From an Auto Dealership with Michelle Benfer
Sales Hacker
MARCH 2, 2021
Michelle Benfer: I started in media in 2002, and I started in SaaS in 2013. They have the most immediate pulse to the market and to their buyers and what’s working and what’s not working. There were a lot of small and medium-sized businesses that realized they needed to pivot to more digital-first go-to-market strategies.
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