[Part 3] Execute on Account-based Marketing: Value Selling to Stakeholders at Key Accounts
LeveragePoint
SEPTEMBER 21, 2018
In 2016, according to Brent Adamson , the average number of stakeholders involved in a B2B purchasing decision had risen to 6.8. Sales management focuses on revenue outcomes and top line growth, tending to have urgency with respect to near term objectives and execution. Too good to be true?
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