The Why, What & How of a Lead-to-Revenue Assessment, Part 1 - The Why & What
Pointclear
AUGUST 18, 2015
Building a lead-to-revenue process that results in real revenue transformation requires more than temporary remedies. It is a deep dive into key areas of your process: Lead and demand generation. Did you hit your sales goals? If you did, have you been able to sustain performance? Data quality. Nurturing workflows.
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