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Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing

Cience

With technologies that facilitate search and easy price and product comparisons, a prospect and an order touch multiple points in the distribution channel for most products and services. . They use independent websites for model comparisons and reviews, and car-manufacturer sites for detailed model information and videos.

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Inbound or outbound sales—which one should you focus on?

Close.io

Inbound marketing can provide quick, cost-effective wins for your business, especially when you’re just starting out, whereas if you were to hire a traditional sales team, it takes a lot of time and capital to hire, train, and supply them with leads. With inside sales techniques, you stand no chance at hitting a target that small.