How to Use Value Propositions in the Middle of the Sales Cycle: Focus Sales Teams on Customer Outcomes
LeveragePoint
MARCH 23, 2018
Sales teams are the natural response to more people participating in the B2B buying decision – 6.8 people in the average 2017 buying team. With buyers making decisions by committee, the best sales reps bring other members of their team into customer presentations. Connect solution customization to customer specifics.
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