Remove 2017 Remove Enterprise Remove Marketing Remove Solutions Selling
article thumbnail

Solution Selling Is Exactly What Today’s Buyer Wants

Sales Hacker

You’ve just been “solution-sold.”. Solution selling gained traction in the 1980s and has been popular ever since. Though the Harvard Business Review prematurely declared it dead a decade ago , today’s top sellers have found new ways to leverage solution selling that speak directly to the attitudes and needs of modern buyers.