2018 Advertising Demand Generation Lead Nurturing 
Zoominfo
FEBRUARY 1, 2018
The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).
Sales Hacker Training
NOVEMBER 21, 2022
Some of their most useful features are campaigns for demand generation and sales acceleration. You can also manage team progress using Allbound’s simple UI that enables reps to register all their deals and organize leads. That merger followed ZoomInfo’s acquisition of Datanyze in 2018.
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