B2B Event Lead Generation – Guide
Cience
NOVEMBER 20, 2019
In fact, for some industries (like biotechnology and genomics, for example) conferences are far and away the best source of potential customers. Conduct a multi-channel outreach campaign prior to the event, offering to meet (e.g. Pick the channels to use in outreach (email, phone, social, web, or offline) and define the sequence.
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