article thumbnail

B2B Event Lead Generation – Guide

Cience

In fact, for some industries (like biotechnology and genomics, for example) conferences are far and away the best source of potential customers. Here’s an example of the successful application of our methodology — CIENCE at INBOUND 2018 case study. Okay, 68% of marketers use events for lead generation.

article thumbnail

Sales Leads – How to Tame a Unicorn

Cience

Needless to say that it addresses the issue only to a certain extent — if you have poor customer service and experience, no sales technique can help fix that. Here are the conditions: You have a biotechnology company that produces a unique product enabling faster DNA sequencing. Segmentation. jobs on average during 2009-2014.

article thumbnail

The Magical High-Quality Sales Lead — How to Tame a Unicorn

Cience

Needless to say that it addresses the issue only to a certain extent — if you have poor customer service and experience, no sales technique can help fix that. Here are the conditions: You have a biotechnology company that produces a unique product enabling faster DNA sequencing. Segmentation. jobs on average during 2009-2014.