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B2B Event Lead Generation – Guide

Cience

In fact, for some industries (like biotechnology and genomics, for example) conferences are far and away the best source of potential customers. Qualified opportunities – you will have full-fledged sales meetings with decision-makers while others are only searching for them at the event. Tip : You’re using prospecting techniques.

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Sales Leads – How to Tame a Unicorn

Cience

This term, however, doesn’t have a strict definition or boundaries, and most sales experts understand it differently. For the purposes of this article we’ll use “sales lead” to denote: The contact data of a decision maker obtained for the purpose of prospecting/lead generation.

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The Magical High-Quality Sales Lead — How to Tame a Unicorn

Cience

This term, however, doesn’t have a strict definition or boundaries, and most sales experts understand it differently. For the purposes of this article we’ll use “sales lead” to denote: The contact data of a decision maker obtained for the purpose of prospecting/lead generation.