article thumbnail

B2B Event Lead Generation – Guide

Cience

In fact, for some industries (like biotechnology and genomics, for example) conferences are far and away the best source of potential customers. Here’s an example of the successful application of our methodology — CIENCE at INBOUND 2018 case study. Do sales intel! Okay, 68% of marketers use events for lead generation.

article thumbnail

Sales Leads – How to Tame a Unicorn

Cience

[Qualified Sales Lead] – A decision maker who became interested in your product/service and whom your sales development team identified as a good fit in accordance with a set of criteria. Once the qualified sales lead is passed to a Sales Manager or Account Executive, it is called an Opportunity.

article thumbnail

The Magical High-Quality Sales Lead — How to Tame a Unicorn

Cience

[Qualified Sales Lead] – A decision maker who became interested in your product/service and whom your sales development team identified as a good fit in accordance with a set of criteria. Once the qualified sales lead is passed to a Sales Manager or Account Executive, it is called an Opportunity.