This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Remove 2018 Remove Sales Automation Remove Telecommunications Remove Training
article thumbnail

Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

MAY 25, 2021

A Lack of Training. Harvard Business Review foretold this problem in that old article, noting that installing and using automation tools “requires expertise in technology (computers, data communications, and software) as well as in marketing and sales.”. “On The answer has little to do with the technology itself.

Marketing 252
Marketing Decision Maker Telecommunications Lead Rank 252
article thumbnail

The Age of Automation for Sales and Marketing is Here

Zoominfo

MAY 25, 2021

Training wasn’t as immersive as it needed to be, either, says Gupta, who recently co-authored a research paper on this topic for the Journal of Business Research. The director must be an expert in sales automation , understand the marketing-qualified-lead process, and work smoothly with a large sales team.

Marketing 130
Marketing Decision Maker Telecommunications Lead Rank 130
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 390,000+ Insiders by signing up for our newsletter

About
Awards
About
Editions
Awards
Editions
Topics
LinkedIn Twitter
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024