The Pros and Cons of BDRs in B2B Sales and Marketing
Janek Performance Group
APRIL 17, 2024
Support is down (76% in 2022, 64% in 2023, and only 58% in 2024). Some of the top include: Lead Generation and Qualification Prospect identification Lead qualification Effective BDRs excel at identifying potential leads within target markets or industries. 76% percent of BDRs report to sales over marketing.
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