article thumbnail

The Pros and Cons of BDRs in B2B Sales and Marketing

Janek Performance Group

Support is down (76% in 2022, 64% in 2023, and only 58% in 2024). Some of the top include: Lead Generation and Qualification Prospect identification Lead qualification Effective BDRs excel at identifying potential leads within target markets or industries. 76% percent of BDRs report to sales over marketing.

article thumbnail

Sales vs marketing made clear in an ultimate guide to definition, importance, & differences

PandaDoc

Who gets paid more – sales or marketing Salaries vary for sales vs marketing teams. According to salary.com, the median salary of a sales director is $198,452. According to salary.com, the median salary of a sales director is $198,452. The median salary of a marketing director is $186,242.