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Marketing KPIs are changing. Here’s why.

Zoominfo

Marketers have spent years making sure they get credit for the leads generated by their hardworking teams. But as B2B sales gets more competitive and complex, simply knowing who sourced a lead may no longer be good enough. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline.

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38 Most Dynamic Women in Sales (The 2019 Edition)

Sales Hacker

I was afraid of not making quota, losing to the competition, making an embarrassing blunder, and the list goes on. Lastly, never underestimate the power of building a rapport with your prospects and customers. I guess it appeals to my competitive nature. My goal right now is to have 300,000 NAWSP members by 2025.

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