B2B is Dead – Long Live B2P
DiscoverOrg Sales
AUGUST 24, 2017
B2B brands fare better with customers when they use emotive rather than rational marketing messages. B2B companies with brands that are perceived as strong generate a higher EBIT margin than others. As marketers and salespeople, we can not afford to be bandwagoners in such a fast-paced world. MarketingWeek.
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