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Executive Interview: Peter Murphy, Global VP of Platform Sales, @MRP_Prelytix

SBI

JULY 21, 2020

Develop an account-based marketing plan that sales and marketing agree upon but, be agile to changing needs of key individual accounts. Account-based marketing plans will look to data to help formulate the accounts that are potentially soon to be in-market for your products.

Account Based Marketing 142
Account Based Marketing Top of Funnel Scale Ideal Customer Profile 142
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