B2B is Dead – Long Live B2P
DiscoverOrg Sales
AUGUST 24, 2017
Bigger B2C companies have been trying break down corporate stereotypes in recent years by forming more grass-roots style messaging with personalized branding, social media, and connection to the consumer, compared to the pre-2000s. B2B, on the other hand, is generally dictated by a misguided understanding of prospective customers.
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