article thumbnail

18 essential sales KPIs: What to measure and how to track everything

Close.io

Whether you sell online or offline, B2B or B2C, B2G or S2S , SaaS or e-commerce, sales data can help you optimize your process and keep growing. Revenue on advertising spend. Specific job roles aren’t the only factor when it comes to how to set KPIs for your sales team. As always, context is king. Cart abandonment rate.