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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

To help you identify how good your open rate is, the HubSpot team analyzed open rate data from 25,000,000+ emails across 29 industries. Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. Software: 28%. Marketing and Advertising: 25%.

Industry 145
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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot Sales

Once you identify those, seek out software that can take the manual legwork out of them and free up your employees' time. Advertising: 0.34%. Drugs (Biotechnology): -0.94%. Software (Entertainment): 20.30%. Software (Internet): -5.60%. Software (System & Application): 19.99%. Air Transport: -25.03%.

Margin 117