Advertising Campaigns Eloqua Inside Sales 
The Pipeline
JULY 29, 2011
Sales and marketing are merging for small businesses and require strong collaboration for larger companies. Sales and marketing lead generation tools follow this suit. Other leading content providers such as Olgilvy Advertising and CMO.com agree. This means your tools need to allow for this collaboration.
OutboundView
SEPTEMBER 20, 2018
B2B Marketing and Sales teams need to be testing things like outbound marketing, paid advertising, PR, events, etc. They hire five inside sales reps before they have the tools and processes to make inside sales successful. This means your tools and systems must enable your teams to run campaigns over time.
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